Business purchasing, government procurement, reseller programs, and nationwide fulfillment.

Reseller Operations

Give resellers a clearer operating workspace—not just a discount page.

This page explains the practical tools behind the reseller experience: wholesale catalog access, pricing controls, exports, integrations, team roles, order routing visibility, and repeatable marketplace workflows.

  • Position reseller access as an operating system, not only a pricing benefit
  • Show catalog, pricing, exports, orders, and connections in one partner story
  • Make the program easier to understand for serious ecommerce and distribution partners
Reseller OperationsIllustrative UI
Partner workspaceEverything needed to operate the catalog
Account active
Wholesale catalogBrowse & build lists
Pricing controlsChannel-ready rules
Base cost+ markup
Reseller costAccount rule
ExportsCatalog feeds
marketplace-feed.csvReady
channel-export.csvRunning
OrdersRouting visibility
92%
Reseller workspace

Tools that support ongoing partner operations.

The feature page explains what a reseller needs after onboarding, when day-to-day catalog and order work begins.

Wholesale catalog access

Browse or work from an approved catalog with clearer product discovery and account context.

Pricing controls

Support reseller-cost and channel-oriented pricing logic where account rules are configured.

Catalog exports

Create partner-friendly export workflows for approved product sets and channel use.

Connections

Link supported marketplace or business workflows through configured integrations and data connections.

Order visibility

See order activity, routing status, shipment progress, and exceptions from the partner side.

Team management

Support different partner users and internal roles instead of treating one login as the entire organization.

Repeatable operations

Make pricing, feed, export, and order work repeatable instead of manual every time.

Partner dashboard

Give resellers one place to see the catalog and operational signals most relevant to their account.

Partner console demo

Show the reseller what ongoing operations actually look like.

The demo combines product access, pricing rules, exports, and order visibility so the page feels like a real ecommerce operations portal.

Catalog firstResellers need approved product access and usable discovery before exports or pricing controls matter.
Pricing is account-awareThe page explains that pricing can be structured around partner rules instead of generic public pricing.
Exports become workflowCatalog exports should be rerunnable and status-driven rather than one-off downloads.
Orders stay visibleResellers need confidence that fulfillment and shipment status can be followed after purchase.
Reseller OperationsIllustrative UI
Partner workspaceEverything needed to operate the catalog
Account active
Wholesale catalogBrowse & build lists
Pricing controlsChannel-ready rules
Base cost+ markup
Reseller costAccount rule
ExportsCatalog feeds
marketplace-feed.csvReady
channel-export.csvRunning
OrdersRouting visibility
92%
Partner examples

Different reseller operating models.

Catalog-led selling

Marketplace reseller

Needs catalog access, pricing context, exports, and a reliable order path.

CatalogPricingOrders
Connected operations

Integrated reseller

Needs product or order data to move through supported connections instead of manual entry.

ConnectionMappingSync
Multi-user workflow

Reseller team

Needs owners, managers, and operators to work from the same account with clearer responsibilities.

UsersRolesVisibility
Partner growth

The reseller page now has a deeper feature story behind the main Resellers & Suppliers page.

Use the feature suite to explain how catalog, dashboard, integrations, and order workflows fit together for a serious partner.